Together with industrial partners, FREITAG is developing a recyclable truck tarpaulin that will end up back in the cycle in its second life as a FREITAG bag. For this project, we developed a corporate design that can evolve in the process of research and material testing. In the first prototype, we worked with black on white and tried out different line thicknesses. In the second phase, an entire fleet of vehicles was equipped and different colors were tested on a black background.

Services: Information Design and Corporate Design
Year: 2022, 2024
Client: FREITAG
Typeface: Akkurat (Laurenz Brunner, Lineto), Arial
Camera/Edit/Photo: Elias Bötticher, Simon Habegger