New Imagery, Pro Helvetia

New Imagery, Pro Helvetia

New Imagery, Pro Helvetia

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Visuals were developed for Pro Helvetia‘s “calls for entries” that emphasise the institution as a nurturing ground for Swiss design. The design is based on images from the designswitzerland.ch archive. The targeted masking of the central motif creates a blank space that provides room for the new and unknown. This visual void is intended to encourage designers to fill it with their own ideas and concepts.
 

Services: Animation Design, Corporate Design
In collaboration with Lucas Manser
Year: 2023–
Client: Pro Helvetia, Design Switzerland